Based in New York, Chip Walker is the head of strategy and a partner at StrawberryFrog. He’s recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. Chip is a frequent speaker at some of the branding world’s major events, including the Cannes Lions Festival, the Advertising Research Foundation, Sustainable Brands and the Conference Board. His writing and opinions have appeared widely in places like Adweek, the New York Times, Chicago Tribune and CNBC. Chip is also the author of the new book Activate Brand Purpose which he co-wrote with Scott Goodson, Founder & CEO of StrawberryFrog.
Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.
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