Chip Walker

Based in New York, Chip Walker is the head of strategy and a partner at StrawberryFrog. He’s recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. Chip is a frequent speaker at some of the branding world’s major events, including the Cannes Lions Festival, the Advertising Research Foundation, Sustainable Brands and the Conference Board. His writing and opinions have appeared widely in places like Adweek, the New York Times, Chicago Tribune and CNBC. Chip is also the author of the new book Activate Brand Purpose which he co-wrote with Scott Goodson, Founder & CEO of StrawberryFrog.

New Data Shows How The Pandemic Disrupted Companies’ Higher Purpose

The 2021 Purpose Power Index revealed a new "5 Ps" for brands in the age of purpose—plus four principles companies should adopt to highlight purpose.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”


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CEO Confidence Falls To Decade Low, But Few Predict Recession

Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.