Chris Zook and James Allen

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Chris Zook is a partner at Bain & Company and cohead of Bain's Strategy practice. James Allen is a partner in Bain & Company’s London office and cohead of Bain’s Strategy practice. They are authors of REPEATABILITY: Build Enduring Businesses for a World of Constant Change.

Repeatability: Build Enduring Businesses for a World of Constant Change

Three organizational design principles are at the core of many enduring business models. Some companies show a common simplicity in executing the strategy.
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