Dave Stannard

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Dave Stannard is a Managing Director with Blue Ridge Partners, a firm focused on driving revenue growth. He has more than 18 years of experience as an executive and a consultant helping business grow organically as well as lead major new product launches. He can be reached at dstannard@blueridgepartners.com.

10 Powerful Ways to Inject Discipline Into the Revenue-Generation Process

Many CEOs of middle market companies view sales and marketing functions as autonomous. When problems or inefficiencies arise in operations, finance, manufacturing or other areas of a company, CEOs zero in on well-established metrics and processes to pinpoint trouble spots and address them. However, that same kind of rigor and discipline is often absent in sales and marketing.
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