Don Lee

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Don Lee is Partner & CMO with Chief Outsiders, the nation’s leading fractional CMO firm focused on mid-size company growth. He works with CEOs to accelerate growth by developing and implementing marketing strategies aligned with the organization. More information at www.chiefoutsiders.com.

5 Trends That Will Impact Sales Craft In 2021

Over the next five years, the rise in digital interactions between buyers and suppliers will break traditional sales models. Here are five guidelines to ensure that your business is the 'disruptor,' not the 'disrupted.'
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism Falls To 12-Month Low In October

Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.