Don Lee
Don Lee is Partner & CMO with Chief Outsiders, the nation’s leading fractional CMO firm focused on mid-size company growth. He works with CEOs to accelerate growth by developing and implementing marketing strategies aligned with the organization. More information at www.chiefoutsiders.com.
5 Trends That Will Impact Sales Craft In 2021
Over the next five years, the rise in digital interactions between buyers and suppliers will break traditional sales models. Here are five guidelines to ensure that your business is the 'disruptor,' not the 'disrupted.'
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Confidence Falls To Decade Low, But Few Predict Recession
Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.