Don Lee is Partner & CMO with Chief Outsiders, the nation’s leading fractional CMO firm focused on mid-size company growth. He works with CEOs to accelerate growth by developing and implementing marketing strategies aligned with the organization. More information at www.chiefoutsiders.com.
Over the next five years, the rise in digital interactions between buyers and suppliers will break traditional sales models. Here are five guidelines to ensure that your business is the 'disruptor,' not the 'disrupted.'
Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.
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