Dr. Alok Choudhary

1 POSTS 0 COMMENTS
Dr. Alok Choudhary is the founder, chairman and chief scientist of 4C Insights. He is also the Henry and Isabel Dever Professor of Electrical Engineering and Computer Science at Northwestern University. He also teaches at Kellogg School of Management.

How to Get Deeper, More Accurate Customer Insight from Social Behavior

Companies of all shapes and sizes have used focus groups to garner insight on how to market and sell their products. However, today there is a better way: think of it as the Limitless Focus Group, and it’s available to you 24/7/365.
- Advertisement -
- Advertisement -

FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive Magazine

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.

CEO CONFIDENCE INDEX

In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much

Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.