Dr. Alok Choudhary

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Dr. Alok Choudhary is the founder, chairman and chief scientist of 4C Insights. He is also the Henry and Isabel Dever Professor of Electrical Engineering and Computer Science at Northwestern University. He also teaches at Kellogg School of Management.

How to Get Deeper, More Accurate Customer Insight from Social Behavior

Companies of all shapes and sizes have used focus groups to garner insight on how to market and sell their products. However, today there is a better way: think of it as the Limitless Focus Group, and it’s available to you 24/7/365.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism At Lowest Level Since Fall Of 2019

Chief Executive’s November CEO Confidence Index shows optimism among America’s CEOs on the decline, as their rating of business conditions one year out drops to two-year low.