Eddie Yoon is a Principal with The Cambridge Group. Eddie is widely recognized as one of the world’s leading experts on helping companies find and fully monetize Superconsumers: highly passionate and profitable customers to accelerate growth, drive category growth and even create new categories. Linda Deeken is the Chief Marketing Officer of The Cambridge Group. She has been published in Harvard Business Review, among other publications, and has been a key contributor to several books recently released by The Cambridge Group.
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