Erika Carney is CMO at Skookum, a custom software design and development firm. She oversees the company's marketing and communications programs, as well as its internal product development. She has more than eight years of experience in product development and marketing at high-growth software companies. Follow her on Twitter at @erikalcarney.
We’re living in the age of the customer where companies are expected to be accessible 24/7/365, and consumers are growing accustomed to having their needs met at the drop of a hat. To remain relevant in this climate, CEOs must make optimizing the customer experience a top priority throughout all departments of their organizations—a seemingly tall task that can be made much easier through the use of connected technology.
A survey of 300+ CEOs conducted in early May shows declining confidence in business conditions, even as economy reopens in many parts of the country and around the world. But there could be a silver lining.