Etai Beck is the CEO of Folloze. With over 20 years of leadership in the tech industry, Etai is on a mission to build a sustainable model for marketing and sales to join hands. Being at the intersection of product and field, Etai has been actively writing and speaking about Account Based Marketing (ABM) as the foundation of effective B2B Go-to-Market.
Chief Executive’s most recent reading of CEO confidence in future business conditions slipped from 7 out of 10 in October to 6.9 in November. It was a new low for 2018 as business leaders begin to prepare for a possible downturn ahead.