Etai Beck
Etai Beck is the CEO of Folloze. With over 20 years of leadership in the tech industry, Etai is on a mission to build a sustainable model for marketing and sales to join hands. Being at the intersection of product and field, Etai has been actively writing and speaking about Account Based Marketing (ABM) as the foundation of effective B2B Go-to-Market.
From SaaS To A XaaS World: The Importance Of The Customer...
Software as a service is sweeping B2B sectors from transportation to printing and jet engines, turning SaaS into “everything as a service” or “XaaS”.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much
Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.