Etai Beck

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Etai Beck is the CEO of Folloze. With over 20 years of leadership in the tech industry, Etai is on a mission to build a sustainable model for marketing and sales to join hands. Being at the intersection of product and field, Etai has been actively writing and speaking about Account Based Marketing (ABM) as the foundation of effective B2B Go-to-Market.

From SaaS To A XaaS World: The Importance Of The Customer...

Software as a service is sweeping B2B sectors from transportation to printing and jet engines, turning SaaS into “everything as a service” or “XaaS”.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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