Gordon G. Andrew

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What the U.S. Marines Can Teach Your B2B Firm about Marketing...

Most companies, but service firms in particular can benefit by creating a culture patterned after the Marine Corps; training all employees with basic marketing and sales skills that can help the firm grow and succeed.

What the U.S. Marines Can Teach Your B2B Firm about Marketing...

Most companies, but service firms in particular can benefit by creating a culture patterned after the Marine Corps; training all employees with basic marketing and sales skills that can help the firm grow and succeed.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism At Lowest Level Since Fall Of 2019

Chief Executive’s November CEO Confidence Index shows optimism among America’s CEOs on the decline, as their rating of business conditions one year out drops to two-year low.