Gordon G. Andrew
What the U.S. Marines Can Teach Your B2B Firm about Marketing...
Most companies, but service firms in particular can benefit by creating a culture patterned after the Marine Corps; training all employees with basic marketing and sales skills that can help the firm grow and succeed.
What the U.S. Marines Can Teach Your B2B Firm about Marketing...
Most companies, but service firms in particular can benefit by creating a culture patterned after the Marine Corps; training all employees with basic marketing and sales skills that can help the firm grow and succeed.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much
Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.