James O. Rodgers CMC, MBA (jamesorodgers.com and thediversitycoach.com) is an author, certified management consultant (CMC), and former corporate executive. He is the author of Managing Differently: Getting 100% from 100% of Your People 100% of the Time and is currently co-writing a book with a working title of E is For Enterprise: Simplifying the Business Conversation and Avoiding Buzzword Bingo.
When Johnson & Johnson reversed the values of its credo of putting its customers first, it became an imitative player. In 2010 the company had to weather a year of recalls and setbacks. So what went wrong and how can the company fix itself?