James Gregory and Robert D. Ferris

James R. Gregory is the chairperson of Tenet Partners, a global brand strategy and innovation firm, based in New York City. Jim is a leading expert and pioneer in measuring the power of corporate brands and their impact on valuation and financial performance. Jim's most recent book is entitled POWERHOUSE--The Secrets of Corporate Branding. Robert D. Ferris is a well-known investor relations and crisis counselor and commentator, with more than four decades of experience with both domestic and foreign issuers. A former chairman of National Investor Relations Institute's Senior Roundtable, his ideas on C-suite communications strategies in challenging situations have been widely published.

Thinking About an IPO? Here’s How to Brand it for Maximum...

The very act of preparing your company for an eventual IPO can materially improve operating performance and ultimate valuation of the enterprise, simply because you will have gone through the critical-thinking process necessary to differentiate your company from the inevitable competition for capital and investment interest.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”


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In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much

Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.