James Gregory and Robert D. Ferris

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James R. Gregory is the chairperson of Tenet Partners, a global brand strategy and innovation firm, based in New York City. Jim is a leading expert and pioneer in measuring the power of corporate brands and their impact on valuation and financial performance. Jim's most recent book is entitled POWERHOUSE--The Secrets of Corporate Branding. Robert D. Ferris is a well-known investor relations and crisis counselor and commentator, with more than four decades of experience with both domestic and foreign issuers. A former chairman of National Investor Relations Institute's Senior Roundtable, his ideas on C-suite communications strategies in challenging situations have been widely published.

Thinking About an IPO? Here’s How to Brand it for Maximum...

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