Jason Green and Taddy Hall

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Jason Green is the CEO of The Cambridge Group, as well as the leader of Nielsen’s global Growth and Demand Strategy practice. His work focuses on developing customer-driven strategies, new product development, positioning, and consumer segmentation for consumer goods, retail and services industries. Taddy Hall is a Principal and Leader of Strategic Innovation at The Cambridge Group, as well as a Jobs Theory pioneer and recognized authority in the fields of Marketing, Innovation, Branding, and Competitive Strategy. For more than 20 years, Taddy has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution, Marketing Malpractice (HBR), and most recently a book on Jobs Theory and the science of innovation titled Competing Against Luck (HarperCollins) scheduled for release in October, 2016.

5 Practical Lessons from Innovation Leaders You Can Apply Today

Over the next five years, the consumer packaged goods (CPG) business sector will likely have more category, product and brand performance fluctuation than we’ve seen over the last 20.
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