Jeff Dyer, Nathan Furr and Curtis Lefrandt

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JEFF DYER is the distinguished Horace Beesley Professor of Strategy at Brigham Young University as well as a professor at the Wharton School, University of Pennsylvania. NATHAN FURR is an Assistant Professor of Strategy at INSEAD. CURTIS LEFRANDT is the CEO and cofounder of the Innovator's DNA, an innovation consultancy that enables organizations to build a culture of innovation. They are authors of INNOVATION CAPITAL: How to Compete and Win Like the World’s Most Innovative Leaders

Innovation Capital: An Emerging Source of Competitive Advantage

Do you have a reputation for innovation? Does your organization? Is it something you think about as an important strategic asset for your organization? If not, this research shows that you should. Here’s why.   
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