John Hagel and John Seely Brown

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John Hagel III and John Seely Brown are co-chairman and independent co-chairman, respectively, of the Deloitte Center for the Edge. Their books include “The Power of Pull,” “The Only Sustainable Edge,” “Out of the Box,” “The Social Life of Information,” “Net Worth” and “Net Gain.

Tying Social Software to Business Metrics that Matter

Many companies are interested in implementing (or already have implemented) social software in an attempt to streamline processes and increase employee communication. Often times, however, the new software is not integrated across the company in a way that makes it useful and lasting.
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