Jonathan B. Schiff and Allen I. Schiff

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Jonathan B. Schiff, Ph.D., is professor of accounting at Fairleigh Dickinson University in New Jersey. He advises companies on a variety of finance, accounting, and leadership development practices. You can reach him at schiff@fdu.edu. Allen I. Schiff, Ph.D., is professor of accounting, chairperson of the accounting and taxation area, and director of the MBA consulting program at Fordham University in New York, NY. You can reach him at schiff@fordham.edu.

Why Businesses Should Shift from Cost Management to Cost Leadership

Instead of cost management, it's time for CEOs to practice cost leadership. Cost leadership is reflected in a culture that, independent of macroeconomic circumstances, pursues a low cost, high-quality, customer-centric approach to managing the business. By doing this, you can turn cost consciousness into a strategic position and sustain your business.
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