Karen Hayward
Karen Hayward is a Chief Outsiders Managing Partner and CMO based in the San Francisco Bay Area. She helps technology companies accelerate growth by building and executing strategic marketing programs while driving sales and marketing alignment to deliver breakthrough revenue. More info at www.chiefoutsiders.com.
How To Market In An Increasingly Digitized Industry
When CEOs are thinking about the overweighting of salespeople—and typically the underweighting of marketing in mid-market companies—they’re making a big mistake.
3 Tips For Developing A Sky-High Growth Plan
Middle market companies are ambitious to grow, but they need the right marketing strategy that can guide the whole enterprise to new heights.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Optimism Falls To 12-Month Low In October
Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.