Author: Kimberly A. Whitler

Are CMOs Unfit For The Job? How the CEO Can Make a Difference

“The death of the CMO.” “The end of the CMO.” “The failure of the CMO.” These headlines demonstrate the prevalence of articles, writers, and researchers discussing issues related to an important C-level position, that of the Chief Marketing Officer (CMO). While these articles are often incendiary, it’s intriguing that they are almost always written by people who have something to sell, having never been a CEO or CMO.

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    We are in a period of rapid change. Customer needs, technologies, competitors and internal capabilities require companies to review and update their strategies for the new realities. In this workshop, strategy experts Steve Rutan and Denise Harrison will show you a systematic approach to strategic planning to help you refine or redefine your business strategy and approach including:

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