Larry Light

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Larry Light, CEO of Arcature LLC, a brand management consultancy. Former Global CMO of McDonald's and former Global Chief Brands Officer of Intercontinental Hotels Group.

4 Guiding Principles for Overcoming the Trust Deficit Syndrome

The world is suffering from a global disorder: a Trust Deficit Syndrome. Trust is declining for all established institutions. Trust Deficit Syndrome is a debilitating business disease. Addressing this disease should be a high business priority. Here’s the reason.
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CEO CONFIDENCE INDEX

CEO Confidence In 2021 Economic Recovery Strengthens In September

In a survey of more than 600 CEOs, 4 out of 5 forecast a positive business environment by this time next year—if a vaccine is found and the presidential election goes off smoothly.