Larry Light

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Larry Light, CEO of Arcature LLC, a brand management consultancy. Former Global CMO of McDonald's and former Global Chief Brands Officer of Intercontinental Hotels Group.

4 Guiding Principles for Overcoming the Trust Deficit Syndrome

The world is suffering from a global disorder: a Trust Deficit Syndrome. Trust is declining for all established institutions. Trust Deficit Syndrome is a debilitating business disease. Addressing this disease should be a high business priority. Here’s the reason.
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Covid-19 Spikes CEO Involvement In Spending Decisions, New Study Finds

Investments carrying greater risk and increased scrutiny from board members and other stakeholders are both contributing factors.
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