Larry Light

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Larry Light, CEO of Arcature LLC, a brand management consultancy. Former Global CMO of McDonald's and former Global Chief Brands Officer of Intercontinental Hotels Group.

4 Guiding Principles for Overcoming the Trust Deficit Syndrome

The world is suffering from a global disorder: a Trust Deficit Syndrome. Trust is declining for all established institutions. Trust Deficit Syndrome is a debilitating business disease. Addressing this disease should be a high business priority. Here’s the reason.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Falls To Decade Low, But Few Predict Recession

Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.