Jürgen Meffert and Anand Swaminathan

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Dr. Jürgen Meffert is a Senior Partner in the Düsseldorf office of McKinsey & Company. Anand Swaminathan is a Senior Partner in the San Francisco office of McKinsey & Company. They are the authors of "[email protected]: The Playbook You Need To
 Transform Your Company
."

Four Strategies For Overcoming Obstacles To Digital Transformation

Regardless of how well positioned a company is, if the management underestimates the potential for change that digitization poses to its business model, they run the ultimate risk.
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