Michael Rosenbaum, Author at

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Business consultant Michael Rosenbaum is the author of the new book "Six Tires, No Plan" (Greenleaf Book Group), the biography of Discount Tire founder Bruce Halle.

Brand Management

The Synergy Mirage: A Case Study

Michael Rosenbaum

Brand extensions and product expansions don't always make sense. A razor-like focus on what one does exceptionally well can make all the difference.

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