Michael Rosenbaum

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Business consultant Michael Rosenbaum is the author of the new book "Six Tires, No Plan" (Greenleaf Book Group), the biography of Discount Tire founder Bruce Halle.

The Synergy Mirage: A Case Study

Brand extensions and product expansions don't always make sense. A razor-like focus on what one does exceptionally well can make all the difference.
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Covid-19 Spikes CEO Involvement In Spending Decisions, New Study Finds

Investments carrying greater risk and increased scrutiny from board members and other stakeholders are both contributing factors.
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