Mike Barton

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Mike Barton is President of Allstate Business Insurance, the small-business insurance group of Allstate valued at $500 million. With his team, he has revitalized the business across products, proposition and platform.

5 Lessons for Mid-Size Companies Looking to Hire a Virtual Assistant

We’ve all been there: watching in dread as customers waver because they can’t get their hands on the information they need to buy our products. It happened to us when we upgraded our commercial insurance line for small businesses. Our internal call centers were swamped with questions from our 12,000 agents, and we were struggling to get the right answers and quotes to frustrated customers. But the cost of simply adding more and more staff to the call centers was daunting.
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