Vikas Mittal and Shrihari Sridhar
Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at Rice University's Jones Graduate School of Business. Shrihari Sridhar is the Joe Foster ’56 Chair in Business Leadership and professor of marketing at Texas A&M University's Mays Business School. They are coauthors of Focus: How to Plan Strategy and Improve Execution to Achieve Growth.
Don’t Be A Firefighter—Be A Strategy Leader
Why do so many companies come up short in their strategy planning? Because CEOs end up playing the role of firefighter, implementer or counselor.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Optimism Falls To 12-Month Low In October
Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.