Vikas Mittal and Shrihari Sridhar
Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at Rice University's Jones Graduate School of Business. Shrihari Sridhar is the Joe Foster ’56 Chair in Business Leadership and professor of marketing at Texas A&M University's Mays Business School. They are coauthors of Focus: How to Plan Strategy and Improve Execution to Achieve Growth.
Don’t Be A Firefighter—Be A Strategy Leader
Why do so many companies come up short in their strategy planning? Because CEOs end up playing the role of firefighter, implementer or counselor.
- Advertisement -
- Advertisement -
SUBSCRIBE TO CHIEF EXECUTIVE
Sign Up to Receive Chief Executive Magazine
Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.
CEO CONFIDENCE INDEX
CEO Optimism Again Climbs In April Amid Soaring Vaccination Rate
Chief Executive’s latest poll of U.S. CEOs finds growing confidence in the future of the economy; most now expect rising profits, revenue, hiring and capital expenditures in the coming months.