Nicole Smith is the founder and CEO of Flytographer, a "first-to-market" online marketplace that connects travellers with local photographers in cities around the world for fun, candid vacation photo shoots. In just four years, Nicole has grown Flytographer into a multi-million dollar business that operates in hundreds of destinations globally. She has built a service that’s beloved by customers, and forged partnerships with global brands including: Expedia, Fairmont, Hyatt, Four Seasons Hotels, Zola and Virtuoso.
Prior to Flytographer, Nicole worked as a product manager for a Seattle-based tech startup, and spent over 13 years in global marketing and consulting roles at Microsoft. Nicole was named one of PROFIT Magazine’s 2016 “W100 Rising Stars: Five Women to Watch,” and featured in Mashable’s “Eight Women Shattering The Travel Industry’s Glass Ceiling.”
For businesses that rely on gig economy workers, the ability to scale up or down depending on demand enables great agility and responsiveness. Here are 6 tips on how to run a successful gig economy business.