Owen Shapiro

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Owen Shapiro is the author of Brand Shift: The Future of Brands and Marketing. Shapiro is a market researcher, strategist and speaker and spent more than 30 years in customer insights and market strategy. He has a career-long interest in helping launch innovative startup companies, several of which have become well-known brands, including Staples, PetSmart, Sports Authority, Ulta and Five Below.

6 Ways to Prevent Big Data From Damaging Your Business

Big Data offers a multitude of opportunities to connect with customers in amazing new ways. Vast quantities of customer information are now flowing into businesses from social media, smartphones, bots, GPS devices, cameras, appliances, and satellites, and increasingly sophisticated computer algorithms are attempting to turn it all into actionable intelligence. Amid all the excitement, it should not be forgotten that few business people—even C-level executives—truly understand what a revolutionary force Big Data is, or the disruptive threat it represents for businesses of all kinds.

Six Ways Big Data Could Damage Your Business—and What to Do...

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways.

Five Revolutions That Will Shape the Future of Your Company

Everyone knows change is coming. But underestimating the speed and impact of these changes will be the downfall of many businesses large and small in the coming years.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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