Author: Patrick Thean

3 Reasons to Update Your Core Values

Ever since Jim Collins and Jerry Porras published “Built to Last” in 1994, Fortune 500 companies have been proudly proclaiming their core values to the world. Core values, when done right, should be the company’s backbone and guiding light. They are what companies are built on and live by, and the generally held belief is that they should never be changed! You create them, test them and then you are married to them for life.

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