Paul Appleby is Executive Vice President of Transformation at BMC. Prior to joining BMC in 2014, he served as the executive vice president of global enterprise sales for Salesforce.com and previously led domestic and international sales for C3 LLC (a Tom Siebel company), Travelex PLC, Siebel Systems and SAP.
The mantra of the digital revolution is well-worn: It’s time to get moving or risk extinction. But move where? Move how? If you act out of fear and merely follow another company’s lead, you will make bad decisions.