Every CEO is on the lookout for new insights that will help keep his or her company viable. In recent years, big data analytics has become critical to the way business leaders make high-level decisions.
Shareholder value is an increasingly controversial topic in the C-suite. More and more business experts point to the unanticipated risks of the shareholder value approach, arguing that the purpose of a company must be to serve the customer, not to maximize short-term profits for shareholders.
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