How to Overcome Your Aversion to Risk and Eliminate the Status Quo
If you want anything other than status quo, the freedom to risk is essential. Executives who lead outside the status quo create new market engagement, valuable innovation, stronger customer relationships and above-industry growth. Conversely, risk aversion can impact the bottom line in striking ways. A Duke University Fuqua School of Business study found that companies spend more to compensate a risk-averse CEO through incentive plans.
