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ChiefExecutive.net

Rebecca A. Fannin

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Rebecca A. Fannin is the author of Startup Asia and Silicon Dragon.

Asia

Seven Tips for Succeeding in Asia

Rebecca A. Fannin

1. Pick a segment within a fast-growing market sector that still has an unmet need your company can fulfill with a differentiated product or service.

Brand Management

Branding Breakthroughs

Rebecca A. Fannin

How to build a name you can literally bank on.

Asia

Is China the New India?

Rebecca A. Fannin

China’s burgeoning outsourcing industry faces formidable challenges. But it also has the resources to overcome them.

Leadership/Management

Getting the Global View

Rebecca A. Fannin

Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders.

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