Rebecca A. Fannin

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Rebecca A. Fannin is the author of Startup Asia and Silicon Dragon.

Seven Tips for Succeeding in Asia

1. Pick a segment within a fast-growing market sector that still has an unmet need your company can fulfill with a differentiated product or service.

Branding Breakthroughs

How to build a name you can literally bank on.

Is China the New India?

China’s burgeoning outsourcing industry faces formidable challenges. But it also has the resources to overcome them.

Getting the Global View


Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Falls To Decade Low, But Few Predict Recession

Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.