Rich Horwath

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Rich Horwath is a New York Times, Wall Street Journal and USA Today bestselling author on strategy, most recently of STRATEGYMAN VS. THE ANTI-STRATEGY SQUAD. As the CEO of Strategic Thinking Institute, Horwath leads executive teams through the strategy process and has helped more than 100,000 managers around the world develop their strategic thinking skillsets

Strategic Differentiation: Making Trade-Offs That Create Customer Value

While it’s easy to blame business failings on external factors like the economy, the truth is that more than 80% of business failures can be traced to a single cause – bad strategy.

Combining Strategy With Innovation Can Create a Competitive Advantage

Strategy and innovation are shown to be two primary contributors to sustained financial excellence and competitive advantage. Unfortunately, very few organizations are able to bring these two disciplines together.
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