Russ Banham

Russ Banham
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Russ Banham (russ@russbanham.com) is a contributing writer to Chief Executive

The Gig Economy: Value and Risks

Can contingent workers help solve the country’s skills gap

Is your Contractor Really an Employee?

The rules are murky, but the penalties for breaking them are severe.

Keeping What You’ve Got

There’s a bottom-line value in holding onto talent, rather than replacing it.

Is Your Contractor Really an Employee?

The rules are murky—but the penalties for breaking them are severe.

Marketing in Milliseconds: Can Mobile Marketing Deliver on its Promise?

Five years ago, “mobile” sounded like the coolest thing that could ever happen to marketing, sort of like when television was invented.

5 Things CEOs Need to Know Before Investing in Mobile Marketing

It’s critical to conduct the same type of rigorous due diligence that you would for an M&A transaction. In other words, don’t let a shiny new tech toy blind you into making a bad decision.

Coming in Second: When Being a ‘Fast Follower’ Is the Best...

An accepted wisdom in business is that being first-to-market with a product, service or a new wrinkle on an old idea is the optimal strategy. Intuitively, this makes sense—a new market is there for the taking. The early mover can capitalize on its inventiveness, win brand loyalty and fend off the copycats that follow. Now comes a series of provocative books declaring that being an early mover is fraught with danger, that the risk of failure for a first-to-market company is much higher than for the pack in pursuit.

Healing the Pain Points of Smart Manufacturing

Smart manufacturing can heal the pain points bruising many midsize manufacturing plants. “The trick is to start small by evaluating your current plant to determine where there are problems meeting performance objectives,” explains Don Busiek, general manager of manufacturing software at GE Intelligent Platforms.

Is Your Enterprise Platform Still Aligned With Your Strategy?

Given the feverish pace of global business, the time to gauge a company’s performance and act upon this information has compressed.

Healing Manufacturing’s Pain Points

Smart manufacturing can heal the pain points bruising many midsize manufacturing plants.
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CEO CONFIDENCE INDEX

CEO Confidence In 2021 Economic Recovery Strengthens In September

In a survey of more than 600 CEOs, 4 out of 5 forecast a positive business environment by this time next year—if a vaccine is found and the presidential election goes off smoothly.