Sam Melnick is the VP of Marketing at Allocadia, a Marketing Performance Management software company. He is an award-winning and analytically driven marketing professional. He is a frequent speaker, prolific author of marketing research and has been recognized as a top 50 most influential marketing technology professional. Follow Sam on LinkedIn and Twitter.
Strength in the overall economy, consumer confidence and the Trump administration’s pro-business agenda buoyed CEO confidence in August, even as worry persists about rising economic headwinds in the near future.