Sam Melnick
Sam Melnick is the VP of Marketing at Allocadia, a Marketing Performance Management software company. He is an award-winning and analytically driven marketing professional. He is a frequent speaker, prolific author of marketing research and has been recognized as a top 50 most influential marketing technology professional. Follow Sam on LinkedIn and Twitter.
3 Things CEOs Should Expect From Marketing In 2018
To compete and win in 2018, here are 3 key marketing trends every CEO should ensure their CMO is staying on top of.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Confidence Falls To Decade Low, But Few Predict Recession
Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.