Saurabh Mishra

Saurabh Mishra
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Saurabh Mishra is Associate Professor of Marketing at George Mason University's School of Business.

The Dark Side Of Operational Efficiency In Times Of Crisis

Efficiency-enabling practices can help generate greater profitability, but too much of a good thing can lower operational flexibility.
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CEO CONFIDENCE INDEX

CEO Confidence Continues To Climb In January

Chief Executive’s latest poll of more than 230 CEOs finds optimism in 2021 business conditions on track and steady after the tumult of 2020.