Saurabh Mishra

Saurabh Mishra
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Saurabh Mishra is Associate Professor of Marketing at George Mason University's School of Business.

The Dark Side Of Operational Efficiency In Times Of Crisis

Efficiency-enabling practices can help generate greater profitability, but too much of a good thing can lower operational flexibility.
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CEO CONFIDENCE INDEX

CEO Optimism Again Climbs In April Amid Soaring Vaccination Rate

Chief Executive’s latest poll of U.S. CEOs finds growing confidence in the future of the economy; most now expect rising profits, revenue, hiring and capital expenditures in the coming months.