Saurabh Mishra
Saurabh Mishra is Associate Professor of Marketing at George Mason University's School of Business.
The Dark Side Of Operational Efficiency In Times Of Crisis
Efficiency-enabling practices can help generate greater profitability, but too much of a good thing can lower operational flexibility.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Optimism Falls To 12-Month Low In October
Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.