
3 Ways a CEO Can Stop Activist Investors Before They Attack
No company, regardless of size, profitability or cash stockpile, is immune from an activist investor attack. Power players like Apple, Pepsi, Microsoft and Netflix with tons of cash and generous dividends that outperform their peers have successfully been attacked and forced to change course. Proctor & Gamble’s attacker owned less than 1% of the firm and orchestrated an event that ousted the CEO and forced a change in corporate strategy.