Stefan Thomke

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Stephan Thomke is the William Barclay Harding Professor of Business Administration at Harvard Business School where he has been a professor since 1995.

How Business Experimentation Fuels Innovation

Experimentation is crucial to the process of innovation and new technologies are making experiments easier than ever. Harvard Business School professor Stefan Thomke discusses the impact of experimentation (successes and failures) and how most companies aren't investing in experiments nearly as much as they should be.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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