Author: Steve Hamm

IBM’s Corporate Evolution by Design

An iconic brand, IBM has evolved over the years as it introduced new technology and products. What hasn’t changed, however, is the corporate culture. In the 1960’s, longtime CEO Thomas J. Watson Sr. knew that in order to be successful a company, IBM had to adhere faithfully to its core beliefs. Here’s how Sam Palmisano has reinforced core company ideals.

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