Suman Sarkar is the author of Customer-Driven Disruption: Five Strategies To Stay Ahead of the Curve (Berrett-Koehler, September 2019). A partner with Three S Consulting, located in San Francisco, he has worked with clients internationally in financial services, pharmaceuticals, technology, consumer goods, retail, outsourcing and government.
Studies show that as companies become more prominent, leaders become more distant from customers. They spend more time managing the organization and investors, less time with customers. To lead a thriving, customer-focused company, the CEO has to spend time with customers.
A survey of 300+ CEOs conducted in early May shows declining confidence in business conditions, even as economy reopens in many parts of the country and around the world. But there could be a silver lining.