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The Four Best (and Worst) Uses of Market Research

In an informal poll of top executives the single biggest obstacle to successful innovation was, “actionable insights.” Yet every year companies spend billions of dollars in search of “actionable insights” only to come up empty-handed. To add insult to injury, in many categories, breakthrough innovations are launched by unproven upstarts, begging the question: How is it that small teams with modest resources and limited industry experience are repeatedly able to win the innovation contest?
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CEO Optimism Falls Back To Pre-Vaccine Levels

Chief Executive’s latest poll of U.S. CEOs finds mounting economic concerns suppressing CEO optimism for growth and recovery.