Tom Caporaso

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Using the Netflix Rate Increase as a Study in Increasing Prices

Netflix’s recent decision to raise monthly membership fees for new subscribers by $1-$2 offers an opportunity to examine a critical phase in the evolution of a subscription product: When and how to institute a rate hike.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Falls To Decade Low, But Few Predict Recession

Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.