Tom Caporaso

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Using the Netflix Rate Increase as a Study in Increasing Prices

Netflix’s recent decision to raise monthly membership fees for new subscribers by $1-$2 offers an opportunity to examine a critical phase in the evolution of a subscription product: When and how to institute a rate hike.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Continues To Slide In September As Labor, Washington And Covid Worries Grow

Chief Executive’s latest poll finds U.S. CEOs increasingly concerned that labor shortages and Biden-era policies will stall chances to rebound from the pandemic.