Tom Caporaso

Avatar
1 POSTS 0 COMMENTS

Using the Netflix Rate Increase as a Study in Increasing Prices

Netflix’s recent decision to raise monthly membership fees for new subscribers by $1-$2 offers an opportunity to examine a critical phase in the evolution of a subscription product: When and how to institute a rate hike.
- Advertisement -
- Advertisement -

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive Magazine

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.

CEO CONFIDENCE INDEX

CEO Confidence Continues To Climb In January

Chief Executive’s latest poll of more than 230 CEOs finds optimism in 2021 business conditions on track and steady after the tumult of 2020.