Tim J. Smith

1 POSTS 0 COMMENTS
Tim J. Smith is the Founder and CEO of Wiglaf Pricing and an Adjunct Professor of marketing and at DePaul University. He is also the academic advisor to the Professional Pricing Society’s Certified Pricing Professional program, a member of the American Marketing Association and the American Physical Society. Smith is the author of PRICING DONE RIGHT: The Pricing Framework Proven Successful by the World’s Most Profitable Companies (Wiley).

3 Bad Pricing Strategies to Avoid and 3 Good Ones to...

CEOs know the right pricing is critical to company performance. If you’re like most CEOs, you probably spend a lot to time discussing pricing with your team. Yet, time and again, CEOs and their teams get it wrong.
- Advertisement -
- Advertisement -

FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive Magazine

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.

CEO CONFIDENCE INDEX

CEO Confidence Continues To Slide In September As Labor, Washington And Covid Worries Grow

Chief Executive’s latest poll finds U.S. CEOs increasingly concerned that labor shortages and Biden-era policies will stall chances to rebound from the pandemic.