Brian Whipple and Baiju Shah
Brian Whipple is CEO and Baiju Shah is Chief Strategy Officer of Accenture Interactive.
A New Growth Formula For a New Era
Return on CX investments has become stagnant for 81% of brands. CEOs need to pivot to BX, which focuses the entire company on finding and fulfilling their customers’ unmet needs.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Confidence Continues To Slide In September As Labor, Washington And Covid Worries Grow
Chief Executive’s latest poll finds U.S. CEOs increasingly concerned that labor shortages and Biden-era policies will stall chances to rebound from the pandemic.