Brian Whipple and Baiju Shah

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Brian Whipple is CEO and Baiju Shah is Chief Strategy Officer of Accenture Interactive.

A New Growth Formula For a New Era

Return on CX investments has become stagnant for 81% of brands. CEOs need to pivot to BX, which focuses the entire company on finding and fulfilling their customers’ unmet needs.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Jumps At Start Of 2022

Chief Executive’s January CEO Confidence Index poll shows growing CEOs optimism about future business conditions, with their rating hitting a six-month high.