Lessons From Ford’s Biggest Bet
More than a decade ago, I was walking the floor of the Detroit Auto Show with Bob Lutz, one of the key architects of the
More than a decade ago, I was walking the floor of the Detroit Auto Show with Bob Lutz, one of the key architects of the
With a $50 billion wager on electric vehicles, Ford Motor’s CEO is making the automaker’s boldest bets since the Model T.
Attendees at Chief Executive conference in Detroit are returning home encouraged by examples and equipped with hacks.
Harvard’s Willy Shih is one of the sharpest thinkers around on supply chain issues. His advice for 2023: Ask the right questions, and start now.
Advertising praises Ford workers, promotes truck’s “frunk,” goes multicultural—and may be tweaking Musk.
Stellantis’s gas-belching brand sets out all-electric timetable but lets everyone know it’s reluctant about the technology.
CEO Rhatigan has created a principle-based culture as the company’s products take advantage of the “Zoom boom.”
Maker of backup generators is satisfying boom as homeowners and businesses protect against weather and grid problems.
ATC Trailers provides extra and flexible vacation for the Indianans building the company’s “toy hauler” RVs.
A sneak-peek at the future of manufacturing as it rises from the site of its storied past.
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