Companies have long been convinced of the ROI that can be generated by performing good will. From enhanced brand reputations and more-productive employees, case studies have shown increases to companies’ bottom lines that can be directly attributed to corporate social responsibility activities. In the first quarter of 2015, businesses' commitment to this strategy was evident.
Businesses love to use glamorous athletes in their TV commercials and print ads. Sometimes this works great (Michael Jordan, George Foreman); sometimes not so great (Kobe Bryant).
A former advertising chairman looks at the branding efforts of U.S. carmakers and wonders what ‘big ideas’ they stood for
Almost every company has a web site these days. But, are you using the internet to market more effectively? The internet has allowed marketers to promote...
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