Advertising

More Companies Are Incorporating Social Responsibility Into Their Marketing Strategies

Companies have long been convinced of the ROI that can be generated by performing good will. From enhanced brand reputations and more-productive employees, case studies have shown increases to companies’ bottom lines that can be directly attributed to corporate social responsibility activities. In the first quarter of 2015, businesses' commitment to this strategy was evident.

Pitch Battle: Beware the Sports Metaphor

Businesses love to use glamorous athletes in their TV commercials and print ads. Sometimes this works great (Michael Jordan, George Foreman); sometimes not so great (Kobe Bryant).

Big Ideas in Detroit and on Wall Street

A former advertising chairman looks at the branding efforts of U.S. carmakers and wonders what ‘big ideas’ they stood for

Virtual Marketing Benefits for the CEO

Almost every company has a web site these days. But, are you using the internet to market more effectively? The internet has allowed marketers to promote...
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CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

CEO Confidence Falls Again In May Amid COVID Crisis 

A survey of 300+ CEOs conducted in early May shows declining confidence in business conditions, even as economy reopens in many parts of the country and around the world. But there could be a silver lining. 
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2019 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

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