Businesses love to use glamorous athletes in their TV commercials and print ads. Sometimes this works great (Michael Jordan, George Foreman); sometimes not so great (Kobe Bryant).
A former advertising chairman looks at the branding efforts of U.S. carmakers and wonders what ‘big ideas’ they stood for
Almost every company has a web site these days. But, are you using the internet to market more effectively? The internet has allowed marketers to promote...
12Page 2 of 2