Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers
it’s more important than ever for you to position your account executives for success—their wins are your wins. Here’s how.
it’s more important than ever for you to position your account executives for success—their wins are your wins. Here’s how.
How Stellantis met the moment with a message of unity—and provided a potential path for other CEOs to follow.
Major online used-car brand contrasts its e-commerce platform with the “torture” of a dealership experience.
Automaker marketing chiefs sing from the same songbook but fine-tune their approaches to fit their overall platforms.
Tempted to become the face of the brand? Changes in technology make it easier and cheaper than ever before. Tips from CEOs who’ve done it.
Progressive’s marketing-led surge, recently highlighted by ads featuring Browns QB Baker Mayfield, presumably has been key to its double-digit growth in sales and prospects over the last six years as well as a 30-percent rise in its share value so far in 2019.
Silicon Valley investor Roger McNamee, one of the earliest investors in Facebook, weighs in on the FTC’s $5 billion fine for Facebook and the multiple investigations into potential anti-trust violations by the largest companies in technology.
David MacNeil, the CEO of WeatherTech, has turned Super Bowl advertising into an unapologetic platform for what matters most to him as an entrepreneur and an individual.
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.
Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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