How WeatherTech’s CEO Turned Super Bowl Ads Into Personal Platform
David MacNeil, the CEO of WeatherTech, has turned Super Bowl advertising into an unapologetic platform for what matters most to him as an entrepreneur and an individual.
National CineMedia CEO Andy England On The Transition From CMO To CEO
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.
Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform
Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning
How Tesla Is Breaking the Big-Budget Advertising Habit
Tesla is the most valuable automobile brand in America, while having no car dealers or advertising. That is not a coincidence.
Beware the “Spillover” Effect: Your Online Ads Could be Helping Competitors
Establishing a strong online advertising presence would seem like a no-brainer to most CEOs these days, whether they're running companies that are large or small, customer-facing or business-to-business.
Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?
When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.
Marketing in Milliseconds: Can Mobile Marketing Deliver on its Promise?
Five years ago, “mobile” sounded like the coolest thing that could ever happen to marketing, sort of like when television was invented.
5 Things CEOs Need to Know Before Investing in Mobile Marketing
It’s critical to conduct the same type of rigorous due diligence that you would for an M&A transaction. In other words, don’t let a shiny new tech toy blind you into making a bad decision.
3 Reasons Why Your Company Needs a Chief Revenue Officer
In late July, Yahoo released a disappointing sales forecast for the third quarter and, just days later, announced the appointment of Lisa Utzschneider as chief revenue officer. After integrating all of the company’s disparate sales teams together, CEO Marissa Mayer was hoping Utzschneider could uncover new ad revenue streams. Should you be doing the same?
5 Ways CEOS Can Help Their Company Get Back its Sales Swagger
Tales of struggling heroes or teams who were broken down yet overcame obstacles to win always seem to capture our attention. All blockbuster superhero movies have a pivotal moment when the invincible character is vulnerable, and that is not unlike what your sales team might experience.
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CEO CONFIDENCE INDEX
CEO Optimism Drops In November Amid Election Results And Covid Spike
A new poll of more than 200 chief executives finds deep concern over the incoming Biden administration—and the dangerous direction of the pandemic.