Advertising

Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?

When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.

Marketing in Milliseconds: Can Mobile Marketing Deliver on its Promise?

Five years ago, “mobile” sounded like the coolest thing that could ever happen to marketing, sort of like when television was invented.

5 Things CEOs Need to Know Before Investing in Mobile Marketing

It’s critical to conduct the same type of rigorous due diligence that you would for an M&A transaction. In other words, don’t let a shiny new tech toy blind you into making a bad decision.

3 Reasons Why Your Company Needs a Chief Revenue Officer

In late July, Yahoo released a disappointing sales forecast for the third quarter and, just days later, announced the appointment of Lisa Utzschneider as chief revenue officer. After integrating all of the company’s disparate sales teams together, CEO Marissa Mayer was hoping Utzschneider could uncover new ad revenue streams. Should you be doing the same?

5 Ways CEOS Can Help Their Company Get Back its Sales Swagger

Tales of struggling heroes or teams who were broken down yet overcame obstacles to win always seem to capture our attention. All blockbuster superhero movies have a pivotal moment when the invincible character is vulnerable, and that is not unlike what your sales team might experience.

More Companies Are Incorporating Social Responsibility Into Their Marketing Strategies

Companies have long been convinced of the ROI that can be generated by performing good will. From enhanced brand reputations and more-productive employees, case studies have shown increases to companies’ bottom lines that can be directly attributed to corporate social responsibility activities. In the first quarter of 2015, businesses' commitment to this strategy was evident.

Pitch Battle: Beware the Sports Metaphor

Businesses love to use glamorous athletes in their TV commercials and print ads. Sometimes this works great (Michael Jordan, George Foreman); sometimes not so great (Kobe Bryant).

Big Ideas in Detroit and on Wall Street

A former advertising chairman looks at the branding efforts of U.S. carmakers and wonders what ‘big ideas’ they stood for

Virtual Marketing Benefits for the CEO

Almost every company has a web site these days. But, are you using the internet to market more effectively? The internet has allowed marketers to promote...
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CEO1000

CEO1000 Tracker Full List

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

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CEO CONFIDENCE INDEX

CEO Confidence Falls On Growing Trade War Worries

President Trump's trade policies are dividing CEOs.
Our monthly review of CEO Confidence reveals that geopolitical concerns, like trade wars, are causing many business leaders are causing them to be pessimistic in an otherwise buoyant environment.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

EDITOR'S PICKS

Former Intel CEO Krzanich — What Was He Thinking?

The risks of having an extramarital affair, even when it is consensual, as former Intel CEO Brian Krzanich did, can result in personal outcomes too devastating to contemplate.

Keys To Earning Sustained Loyalty From Your Employees

To reap the undeniable bottom-line profits of a highly engaged and loyal workforce, CEOs must empower talent, brand and employee experience teams to deliver on the expectations of today’s employees.

Otis Elevator’s Judy Marks Talks Leadership, The Future Of Manufacturing

As president of the world’s largest elevator company, Otis Elevator Co.’s Judy Marks knows that standing pat isn’t an option—especially for an industry leader.
Trump trade tactics play well with manufacturing CEOs

Trump’s Trade Strategy Playing Well With Some Manufacturing CEOs

Many CEOs at U.S.-based manufacturers are applauding President Trump's attempt to disrupt and overturn a global trade milieu of long standing that they believe has greatly disadvantaged American companies and exports overall.