Your Tube: How CEOs Can Become The Face Of Their Brand
Tempted to become the face of the brand? Changes in technology make it easier and cheaper than ever before. Tips from CEOs who’ve done it.
Progressive Insurance Stacks Success by Assembling Ad-Character ‘Network’
Progressive’s marketing-led surge, recently highlighted by ads featuring Browns QB Baker Mayfield, presumably has been key to its double-digit growth in sales and prospects over the last six years as well as a 30-percent rise in its share value so far in 2019.
Early Facebook Investor Roger McNamee: FTC Settlement Not Enough
Silicon Valley investor Roger McNamee, one of the earliest investors in Facebook, weighs in on the FTC's $5 billion fine for Facebook and the multiple investigations into potential anti-trust violations by the largest companies in technology.
How WeatherTech’s CEO Turned Super Bowl Ads Into Personal Platform
David MacNeil, the CEO of WeatherTech, has turned Super Bowl advertising into an unapologetic platform for what matters most to him as an entrepreneur and an individual.
National CineMedia CEO Andy England On The Transition From CMO To CEO
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.
Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform
Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning
How Tesla Is Breaking the Big-Budget Advertising Habit
Tesla is the most valuable automobile brand in America, while having no car dealers or advertising. That is not a coincidence.
Beware the “Spillover” Effect: Your Online Ads Could be Helping Competitors
Establishing a strong online advertising presence would seem like a no-brainer to most CEOs these days, whether they're running companies that are large or small, customer-facing or business-to-business.
Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?
When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.
Marketing in Milliseconds: Can Mobile Marketing Deliver on its Promise?
Five years ago, “mobile” sounded like the coolest thing that could ever happen to marketing, sort of like when television was invented.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Confidence Falls To Decade Low, But Few Predict Recession
Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.