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ChiefExecutive.net

Advertising

Advertising

How CMOs Are Selling Car Brands—and Calm—Amid COVID-19

Dale Buss

Advertising

Your Tube: How CEOs Can Become The Face Of Their Brand

Advertising

Progressive Insurance Stacks Success by Assembling Ad-Character ‘Network’

Advertising

Early Facebook Investor Roger McNamee: FTC Settlement Not Enough

How WeatherTech’s CEO Turned Super Bowl Ads Into Personal Platform

Dale Buss

David MacNeil, the CEO of WeatherTech, has turned Super Bowl advertising into an unapologetic platform for what matters most to him as an entrepreneur and an individual.

National CineMedia CEO Andy England On The Transition From CMO To CEO

Patrick Gorman

Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.

Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform

Dale Buss

Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning

How Tesla Is Breaking the Big-Budget Advertising Habit

Jeff Cunningham

Tesla is the most valuable automobile brand in America, while having no car dealers or advertising. That is not a coincidence.

Beware the “Spillover” Effect: Your Online Ads Could be Helping Competitors

Ross Kelly

Establishing a strong online advertising presence would seem like a no-brainer to most CEOs these days, whether they're running companies that are large or small, customer-facing or business-to-business.

Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?

Warren Strugatch

When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.

Marketing in Milliseconds: Can Mobile Marketing Deliver on its Promise?

Russ Banham

Five years ago, “mobile” sounded like the coolest thing that could ever happen to marketing, sort of like when television was invented.

5 Things CEOs Need to Know Before Investing in Mobile Marketing

Russ Banham

It’s critical to conduct the same type of rigorous due diligence that you would for an M&A transaction. In other words, don’t let a shiny new tech toy blind you into making a bad decision.

3 Reasons Why Your Company Needs a Chief Revenue Officer

Robert G. Cross and Patrick S. Pittard

In late July, Yahoo released a disappointing sales forecast for the third quarter and, just days later, announced the appointment of Lisa Utzschneider as chief revenue officer. After integrating all of the company’s disparate sales teams together, CEO Marissa Mayer was hoping Utzschneider could uncover new ad revenue streams. Should you be doing the same?

5 Ways CEOS Can Help Their Company Get Back its Sales Swagger

Tom Searcy

Tales of struggling heroes or teams who were broken down yet overcame obstacles to win always seem to capture our attention. All blockbuster superhero movies have a pivotal moment when the invincible character is vulnerable, and that is not unlike what your sales team might experience.

12Page 1 of 2

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CEO CONFIDENCE INDEX

CEO Confidence In 2021 Economic Recovery Strengthens In September

In a survey of more than 600 CEOs, 4 out of 5 forecast a positive business environment by this time next year—if a vaccine is found and the presidential election goes off smoothly.

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© 2019 | ChiefExecutive.net | Chief Executive Group

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