Public Relations

Sonnenfeld: AT&T, Novartis CEOs Wise To Take Responsibility

AT&T and Novartis CEOs quickly apologized for working with President Trump’s business associate Michael Cohen. This was a wise move.

CEOs: “Have The Courage To Speak Your Mind,” Says Father Of PR, Harold Burson

In his new book, "The Business of Persuasion", Harold Burson, founder of Burson Marstellar, says PR has forgotten its original missions and values and that it needs to reconnect with them.

How to Spot the Warning Signs of a Bad Branding Partnership and Avoid a...

Linking efforts with a company means placing your brand perception in someone else’s hands. But recent research points to an 80% corporate partnership failure rate.

Why the Chief Communications Officer is Pivotal to the CEO, Especially a New One

Communications leaders have never before been more crucial to the management and success of the enterprise.

The Zika Virus: Mosquito Squad’s Communication Rules from Real Life

What Mosquito Squad learned from its Zika virus campaign.

How (Online) Cynicism Destroys Brand Equity

Data leaks and government surveillance have spillover effects for consumer brands causing web privacy to become the new luxury. Now is the time for luxury ecommerce leaders to seize the high ground and cultivate customer loyalty in fresh ways to combat growing, global consumer cynicism.

The six things CEOs don’t understand about PR people

 There's a huge gulf between chief executive officers and their public relations people, whether on staff or at an outside agency. The vast majority...
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much

Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.