Finding an Authentic Way to Get Involved in Social Issues
Even with the best of intentions, your company's cause sponsorship can lead to backlash and social media shaming—if consumers suspect you're being anything less than authentic.
CEOs: Loving Your Customers Means Saying You’re Sorry—Right Away
When your company wounds a customer in a high-profile way, the stakes couldn't be higher for your brand in 2019. AMC Theaters's CEO offers up a case study how to apologize effectively.
DuPont CEO Owes Debt Of Gratitude To Movie-Studio CEOs
Two box office hits took some of the focus off of Dark Waters, the new biopic that could have meant an uncomfortable spotlight for Dupont.
Schnatter Launches PR Blitz To Put Papa John Departure in Better Light
John Schnatter is not going quietly in his ongoing battle with the company that he founded and that booted him out as chief last...
Dear Sen. Warren: Respond to Her Letter to CEOs
We all knew this was coming. In response to The Business Roundtable's recent "Statement on the Purpose of a Corporation," presidential hopeful Sen. Elizabeth...
How CEOs Can Effectively Share Their First-Hand Knowledge
You’ve had the experience. You’ve been through the fire. And you can make the road easier for other people. But not everyone is willing to listen, and even for the ones that are, how do you get your message across?
Rocket Mortgage, 3M Golf Tourneys Test CEOs’ Marketing Strategies
Both Quicken Loans founder and chief Dan Gilbert and 3M Company CEO Michael Roman have a lot invested in new golf tournaments that are...
Brand Management: Lessons From Beyoncé and Reebok’s Diversity “Fail”
Andy Warhol said everyone gets 15 minutes of fame in their life. The social media version is that everyone will also suffer 15 minutes of shame. Just ask Reebok.
Sonnenfeld: AT&T, Novartis CEOs Wise To Take Responsibility
AT&T and Novartis CEOs quickly apologized for working with President Trump’s business associate Michael Cohen. This was a wise move.
CEOs: “Have The Courage To Speak Your Mind,” Says Father Of PR, Harold Burson
In his new book, "The Business of Persuasion", Harold Burson, founder of Burson Marstellar, says PR has forgotten its original missions and values and that it needs to reconnect with them.
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CEO CONFIDENCE INDEX
July Poll Finds CEO Confidence Rebounding To Multi-Year High
Chief Executive’s latest poll of U.S. CEOs finds surging optimism, as buoyant consumer demand and return-to-office policies swamp inflation worries.