In his new book, "The Business of Persuasion", Harold Burson, founder of Burson Marstellar, says PR has forgotten its original missions and values and that it needs to reconnect with them.
Linking efforts with a company means placing your brand perception in someone else’s hands. But recent research points to an 80% corporate partnership failure rate.
Communications leaders have never before been more crucial to the management and success of the enterprise.
What Mosquito Squad learned from its Zika virus campaign.
Data leaks and government surveillance have spillover effects for consumer brands causing web privacy to become the new luxury. Now is the time for luxury ecommerce leaders to seize the high ground and cultivate customer loyalty in fresh ways to combat growing, global consumer cynicism.
There's a huge gulf between chief executive officers and their public relations people, whether on staff or at an outside agency. The vast majority...