Is Your PR Making A Difference?
Four critical KPIs to measure the impact of your public relations efforts.
Four critical KPIs to measure the impact of your public relations efforts.
If communication is so important, and we are more interconnected than ever before, then why are most managers and leaders so bad at it?
In 1982, J&J CEO James Burke made all the right moves in a fear-based crisis to restore Tylenol sales and the company’s corporate reputation. Here’s how CEOs, who have a crucial role in vaccine compliance, can apply those lessons.
Knowing the past, and how it will play today, is the only way to get ahead of reputational damage.
Some beloved corporate symbols, even monuments to founders, look very different through a 21st century lens. But before you erase them, make sure you understand the history.
When you’re battling the disease, it is critical to elevate your most capable employees and reinforce your trust in their ability to get the job done.
Even with the best of intentions, your company’s cause sponsorship can lead to backlash and social media shaming—if consumers suspect you’re being anything less than authentic.
When your company wounds a customer in a high-profile way, the stakes couldn’t be higher for your brand in 2019. AMC Theaters’s CEO offers up a case study how to apologize effectively.
Two box office hits took some of the focus off of Dark Waters, the new biopic that could have meant an uncomfortable spotlight for Dupont.
John Schnatter is not going quietly in his ongoing battle with the company that he founded and that booted him out as chief last year.
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