Is Your PR Making A Difference?
Four critical KPIs to measure the impact of your public relations efforts.
Four critical KPIs to measure the impact of your public relations efforts.
If communication is so important, and we are more interconnected than ever before, then why are most managers and leaders so bad at it?
In 1982, J&J CEO James Burke made all the right moves in a fear-based crisis to restore Tylenol sales and the company’s corporate reputation. Here’s how CEOs, who have a crucial role in vaccine compliance, can apply those lessons.
Knowing the past, and how it will play today, is the only way to get ahead of reputational damage.
Some beloved corporate symbols, even monuments to founders, look very different through a 21st century lens. But before you erase them, make sure you understand the history.
When you’re battling the disease, it is critical to elevate your most capable employees and reinforce your trust in their ability to get the job done.
Even with the best of intentions, your company’s cause sponsorship can lead to backlash and social media shaming—if consumers suspect you’re being anything less than authentic.
When your company wounds a customer in a high-profile way, the stakes couldn’t be higher for your brand in 2019. AMC Theaters’s CEO offers up a case study how to apologize effectively.
Two box office hits took some of the focus off of Dark Waters, the new biopic that could have meant an uncomfortable spotlight for Dupont.
John Schnatter is not going quietly in his ongoing battle with the company that he founded and that booted him out as chief last year.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.