Innovator Brand Protection: Key Steps To Promote And Protect Your Brand
This is Part 1 of a 2-part series. Click here for part 2. When the first iPhone launched in 2007, many prominent tech CEOs and
This is Part 1 of a 2-part series. Click here for part 2. When the first iPhone launched in 2007, many prominent tech CEOs and
Many companies fail to capture the trade secrets in their own organizations, but by deliberately identifying and protecting them, companies can increase profits and shareholder value.
Executives at some of America’s biggest tech companies and retailers are breathing a sigh of relief, while many in the pharmaceutical sector aren’t happy. The
Patent pools allow licensors to reach more customers with less intellectual property risk, and allow licensees to speed new products to market by giving them access to more patents without a lot of time-consuming, one-off negotiations.
While 3D printing technology can bring tremendous benefits to manufacturers, it also comes with a myriad of legal risks. From the sharing of CAD files to potential liabilities for products manufactured by third party printers, there are many legal issues that have yet to be resolved in the courts.
The patent system has gotten a pretty poor reputation of late, especially among businesses that have been targeted by patent trolls hoping to extort a quick settlement from them. But CEOs and other senior executives should remember that even if the occasional troll can game the system to extort an innocent business, patents themselves—and a strategy for how to employ them to achieve critical business objectives—are often essential to a company’s success.
Tesla CEO Elon Musk and Toyota CEO Akio Toyoda at least have agreed on one way to achieve their widely varying visions of the future of the automobile: open up their patents on the technologies they’re promoting in the hopes of encouraging other automakers to contribute their own efforts in that area and create a critical mass of technology adoption and development that will push the company’s choice of future power trains across the finish line first.
If you are contemplating a GC hire—whether for the first time, your current GC is leaving, or you are a new CEO building out your team—considering the following points during the hiring process will help provide the best outcome.
There are 2.2 million U.S. patents in force and less than 10 percent of them are generating any licensing revenue. Jay Walker thinks his latest venture will awaken our economy’s “Sleeping Beauty” patents, which can be leveraged as springboards to innovation, business expansion and greater economic competitiveness.
CEOs often opt to settle suits brought by environmentalists and other third parties against companies all around the world. Chevron CEO John Watson just demonstrated the potential rewards of sticking things out and fighting for ultimate justice rather than kowtowing to the rabid complaints of extreme progressives wanting to stick it to “big oil.”
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.