Pricing

How One CEO Finds Competitive Advantage Through Sustainability

Many U.S. manufacturers struggle to balance sustainability and the desire to make products at home with the need to reduce costs and boost their margins. Here's one that's succeeding.

As Pricing Scrutiny Intensifies, Pharma CEOs Advocate Value-Based Deals

While drug company CEOs are increasingly pilloried by activists following a series of price-hike scandals, at least two business leaders are advocating a pricing model they say could help restore the industry's credibility.

3 Bad Pricing Strategies to Avoid and 3 Good Ones to Adopt

CEOs know the right pricing is critical to company performance. If you’re like most CEOs, you probably spend a lot to time discussing pricing with your team. Yet, time and again, CEOs and their teams get it wrong.

Is Your Company Missing the Boat on Pricing Opportunities?

A recent survey shows that most companies are timid when it comes to price increases. But, by shifting policy to optimized pricing, companies can shift the battle to where their strengths lie -- in their ability to deliver unique benefits. All indications are that price optimization is invaluable, and helps prevent a brand from becoming a commodity.

The Pricing Predicament

CEOs are often the last defense against unrestrained discounting that degrades margins and destroys value.
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CEO CONFIDENCE INDEX

CEO Confidence In 2021 Economic Recovery Strengthens In September

In a survey of more than 600 CEOs, 4 out of 5 forecast a positive business environment by this time next year—if a vaccine is found and the presidential election goes off smoothly.