A Chief Executive Group Masterclass

3 Winning Strategies for Leaders in 2024

Unlock Profitability, Drive Growth, Conquer New Markets

Maximize Customer Value

Featuring Fred Reichheld

Harness Real Profit Drivers

Featuring David Moffett

Seize Global Growth Opportunities

Featuring Ram Charan

In a landscape marked by headwinds and uncertainty, 2024 is not just another year—it's a pivotal moment for decisive CEOs. With predictions of tightened profits, it's time to shift gears: Be more strategic, eliminate inefficiencies, and gain a competitive edge.

Join us to transform challenges into victories. Learn from the foremost minds in business to enhance your company’s profitability, adopt innovative growth strategies, and navigate the global market maze with confidence. Each designed for immediate application, these insights will empower you and your team to act swiftly, decisively, and profitably.

2:00 - 2:45 pm
Revolutionize Customer Loyalty: The Path to Massive Profitability

Fred Reichheld, the legendary Bain consultant who created the Net Promoter Score (NPS) joins us to discuss his next breakthrough idea: Earned Growth, a key metric that asks CEOs and management to track how much of their revenues come from repeat customers and from referrals to new customers. Discover how focusing on repeat customers and referrals can redefine your growth strategy, leading to unprecedented profitability.

2:45 - 3:30 pm
Redefining Growth: A Blueprint for Tangible Success

David Moffett, director at CSX and PayPal, and former CFO of US Bancorp will showcase a transformative growth framework. Step beyond the conventional and embrace a model that fosters real value, heightened accountability, and diminished risk. He will share the steps you need to take to focus on business operations that deliver actual value instead of sugar highs and accounting tricks, while also increasing transparency and accountability throughout the organization.

3:30 - 4:15 pm
Global Market Mastery: Strategies for the New Business Era

Ram Charan, bestselling author and well-known advisor to CEOs and boards, lays out a master plan for conquering new markets in a dynamically changing global economy. Learn how to identify and leverage emerging opportunities in a post-global, post-China world.

Uncover new growth segments, master new markets and fuel profitability with tested strategies that you can deploy immediately.

(Re)Focus on What Actually Matters

You can’t do it all and win. Get your people aligned on the things that really move the business—and discover the metrics that let you make change stick.

Rethink Growth

Act now to prioritize metrics that emphasize sustainable, organic growth, ensuring your team's immediate alignment with what truly drives profitability.

Discover Hidden Financial Insights

Traditional financial metrics are leaving CEOs in the dark. Discover a groundbreaking framework today that reveals hidden financial opportunities and pitfalls. Every moment without this knowledge could be costing your company.

Stay Ahead of the Global Curve

The global landscape is shifting faster than most CEOs realize. Seize this moment to gain critical insights into the post-China era and pinpoint underestimated markets. Delaying could mean missing out on the next big opportunity.

Strategize with Urgency

In today's fast-paced business world, there's no time for strategies that don't deliver. Equip yourself with actionable insights that can immediately differentiate your company from the rest.


Fred Reichheld

Bain Fellow and creator of the Net Promoter system of management

David Moffett

One of the most celebrated and successful financial leaders of the last 50 years

Ram Charan

A world-renowned business consultant, bestselling author and speaker



Single Pass
$ 495 Per Person
  • Live event attendance
  • On-demand access to event recording

Small Group

Teams of 3-5
$ 395 Per Person
  • Live event attendance
  • On-demand access to event recording

Large Group

Teams of 6 or more
$ 295 Per Person
  • Live event attendance
  • On-demand access to event recording

Chief Executive Masterclasses

Efficient, focused and custom-built for busy executives and their key personnel, Chief Executive pulls together some of the most experienced, creative minds in business to take a deep dive into the biggest challenges confronting your business today.

Relevant information, thought provoking. We will make some long-term planning changes because of it.
Attendee at Inflation Masterclass
Great content and wealth or real-world knowledge and business case examples for what’s worked and why.
Attendee at Lead Better, Live Better Masterclass
The information was straightforward and applicable to our situation. It provided insights to focus on our most important projects.
Attendee at Pricing Masterclass

Fred Reicheld

Bain Fellow and creator of the Net Promoter system of management

Fred Reichheld is a Bain Fellow and creator of the Net Promoter system of management. His work in the area of customer and employee retention has quantified the link between loyalty and profits. Fred’s books, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value; Loyalty Rules! How Today’s Leaders Build Lasting Relationships; The Ultimate Question: Driving Good Profits and True Growth and The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer Driven World have each become best sellers.

In his most recent book, Fred reveals how NPS practitioners including Apple Retail, Philips, Schwab, Allianz, American Express, and Intuit, have used the Net Promoter System (NPS) to generate extraordinary results. He explains how NPS helps companies become truly customer-centric, unleashing profitable growth through systematically converting more customers into promoters and fewer into detractors. 

Fred is a frequent speaker at major business forums and his work on loyalty has been widely covered in The Wall Street JournalNew York TimesFinancial TimesFortuneBusiness Week and The Economist.

David Moffett

One of the most celebrated and successful financial leaders of the last 50 years

One of the most celebrated and successful financial leaders of the last 50 years, David Moffett served as the Chief Executive Officer and a director of the Federal Home Loan Mortgage Corporation from September 2008 until his retirement in March 2009. He previously served as a Senior Advisor with the Carlyle Group LLC from May 2007 to September 2008, and as the Vice Chairman and Chief Financial Officer of U.S. Bancorp from 2001 to 2007, after its merger with Firstar Corporation where he served as Vice Chairman and Chief Financial Officer from 1998 to 2001. Mr. Moffett also served as Chief Financial Officer of StarBanc Corporation, a predecessor to Firstar Corporation, from 1993 to 1998.

Moffett serves as a trustee on the boards of Columbia Fund Series Trust I and Columbia Funds Variable Insurance Trust, overseeing approximately 52 funds within the Columbia Funds mutual fund complex. In addition, he serves as a trustee for the University of Oklahoma Foundation. Mr. Moffett also has served as a consultant to Bridgewater and Associates. Moffett currently serves on the board of directors PayPal Holdings, Inc. From 2007 to 2015, Moffett served on the board of directors of eBay, Inc. From 2010 to 2016, Mr. Moffett served on the board of directors of CIT Group Inc.

Ram Charan

A world-renowned business consultant, bestselling author and speaker

Ram Charan is a world-renowned business consultant, bestselling author and speaker who has spent the past 40 years working with many of the top companies, CEOs, and boards of our time. In his work across nearly every geography with companies including Toyota, Bank of America, Key Bank, ICICI Bank, Aditya Birla Group, Novartis, Max Group, Yildiz Holdings, UST Global, Fast Retailing (Uniqlo), Humana, Matrix, Ram is known for cutting through the complexity of running a business in today’s fast changing environment to uncover the core business problem.

Ram’s real-world solutions, shared with millions through his books and articles in top business publications, have been praised for being practical, relevant and highly actionable — the kind of advice you can use Monday morning–in areas such as growth, talent development, corporate governance, and moneymaking models for the digital age.


Strategic Planning Workshop

1:00 - 5:00 pm

Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

Executives expressed frustration with their current strategic planning process. Issues include:

  1. Lack of systematic approach (70%)
  2. Laundry lists without prioritization (68%)
  3. Decisions based on personalities rather than facts and information (65%)


Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

Women in Leadership Seminar and Peer Discussion

2:00 - 5:00 pm

Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

Limited space available.

To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

Golf Outing

10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS

General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.