Improving Your Culture Must Be An Obsession

What brings people together isn’t fancy office furniture or a ping pong table. It’s doing things together…things that most people actually enjoy.One of my employees asked me, “Lee, why do you OBSESS over culture?” I think the culture here is pretty great!”

“Well, the culture here is pretty great BECAUSE I obsess over it!” I told her.

Measuring and improving your culture is the secret to developing managers’ understanding of what it takes to create a happy, more productive work-space. It also reduces employee turnover. And should you lose a good employee, a great culture will also help you attract a high-quality replacement.

There are a thousand definitions of workplace culture, and many of them are stupid. Over my 25+ years of running a successful company, I’ve learned that “culture is what brings your team together and what sets them apart.”

What brings people together isn’t fancy office furniture or a ping pong table. It’s doing things together… things that most people actually enjoy.

Build Unity Through Camaraderie

Here’s an example… Many people at SalesFuel are big hockey fans. So I took the entire company out to an NHL game. They had seats right behind the glass and plenty of good food and drink from the arena’s private chef. What are your people big fans of?

Doing things together doesn’t have to cost that much money. You could have a pot luck lunch or an ice cream cart rolling through the aisles for an afternoon snack. Or simply knock off a half hour early for happy hour in the break room.

The folks in my office ARE ENCOURAGED to get up from their computers around 3:30 every afternoon for a brisk walk around a nearby pond. They come back to the office 20 minutes later refreshed and ready to end the day strong.

Victories are Sweetened, Loss Softened When Done as a Team

Shared adversity can also bring your team together. A sort of silver lining around a big dark thunderstorm cloud.

At my organization, many of us have had people close to us battle cancer in one form or another. So, I personally ride a bicycle from Cincinnati to Cleveland every year to raise money for the American Cancer Society. If you’re counting – that’s 328 miles over 4 days. My colleagues voluntarily donate to the cause and the company matches them dollar for dollar. They also send me little motivational texts while I’m riding that really help! Next year, several of them will join me for a similar ride.

What cause do YOUR people care about? What adversity do many of them really want to overcome? If you don’t know, start by asking them.

One way you can easily inspire managers and their teams to foster a stronger company culture is by instilling an ongoing coaching dynamic with your teams, which drives much more communication in the office, and facilitates continual professional development. Valuable 1:1 adaptive sales coaching can create a new environment and culture of engagement, learning and continuous stimulation.

And remember, culture isn’t just what brings your team together. It’s what sets your team apart too. It’s those little traditions, turns of phrase, inside jokes or the way we do what we do that makes us different from everyplace else. It’s those things that your employees share at Thanksgiving dinner that make people go “Wow! Cool!”

So what’s your culture like? Measure it. Manage it. OBSESS over it. You’ll not only hate Monday mornings a little less, you’ll find the improvement in your team’s performance will be quite noticeable as well!

Your culture is the key to office happiness and productivity. Couldn’t your team use more of THAT?

Read more: Why Is Wellbeing In The Workplace So Misunderstood By CEOs?

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C. Lee Smith is the CEO and Founder of SalesFuel, a Columbus, Ohio-based firm that is named one of the Top 15 Sales Enablement Vendors in 2019 by Selling Power. Lee is a Gitomer Certified Advisor, one of an elite group of professionals worldwide licensed to train and consult using the works of Jeffrey Gitomer.